Dr Rajibul Hasan,PhD,MBA,BBA

Assistant Professor of Marketing @ Rennes School of Business (AACSB,EQUIS,AMBA)

McDonald’s being sued for marketing Happy Meals to kids

McDonald’s in Canada is being sued for marketing Happy Meals to children under 13. (iStock) McDonald’s in Canada is being sued for allegedly advertising Happy Meals to children. Justice Pierre-C. Gagnon of the Quebec Superior Court authorized the suit Wednesday, which is being overseen by Montreal lawyer Joey Zukran, […]

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How Cluster Analysis Can Help Marketers Create Content That Converts

Ready or not, the artificial intelligence revolution is here and marketers who have embraced it have a serious competitive edge. One of the most exciting applications is the ability to gain insights into aspects of content performance that previously were the domain of the “creative genius.” Today, our company […]

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Word-Of-Mouth Marketing: 7 Rules For Creating Conversation

 

“Data show that 50% of consumer purchases are influenced by word-of-mouth, and 91% of all business-to-business sales are. Yet it’s rare for companies to have a word-of-mouth marketing strategy. That’s according to Jay Baer and Daniel Lemin, the authors of ” Talk Triggers : The Complete Guide to Creating […]

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Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places

Source: Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places

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Why AI Marketing Fails and How to Fix It

I get asked frequently about why an investment in their time, energy and commitment to AI Marketing is failing or has failed. While still bullish on AI marketing, I’m always a proponent of marketing teams who should take a measured approach to AI in any industry. Recently, we worked […]

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This Photo-Sharing App Stands By an Authentic Marketing Experience

Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu talks with Micah Cohen, the director of growth for Twenty20. The company recently switched from a big sales model to a self-service model. Marketing-wise, it concentrates on paid social, search marketing and a […]

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Example of an AD based around the feel-good factor: First Choice TV Advert 2011 “60” – YouTube

ad is based around the feel-good factor

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Fast Food Unhealthy Facts – YouTube

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Dove Real Beauty Sketches | You’re more beautiful than you think (3mins) – YouTube

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Commercial – Bad Breath – YouTube

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Think! -Road Safety Commercial – YouTube

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Another Article written by Dr Rajibul Hasan on Bangladeshi context:   What’s good for business growth: Implications of innovativeness and price sensitivity for firms in developing countries – 2018 – Strategic Change – Wiley Online Library

There are selective innovative features and reasons for innovation that drive firm growth. Various reasons are analyzed which are behind the innovation decisions undertaken by the firms and innovative features’ effects on revenue growth in Bangladeshi firms to better understand the preferred determinants in certain geographic areas. This research investigates how the features of firm‐level innovation and the reasons to launch it can affect the revenue growth of firms in developing countries. The findings suggest innovative features that are less expensive to offer lead to higher revenue growth and offer strategic implications for firms implementing innovations in developing countries.

Source: What’s good for business growth: Implications of innovativeness and price sensitivity for firms in developing countries – Hasan – 2018 – Strategic Change – Wiley Online Library

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The Public’s Reaction to the T-Mobile Dance – YouTube

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Making of T-Mobile Dance – YouTube

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The T-Mobile Dance – YouTube

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“Memories Start Here” TV ad – YouTube

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Test Your Awareness: Do The Test – YouTube

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Kraft Marketing Oreos Globally – YouTube

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Product Life Cycle – YouTube

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YouTube

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